What Are Real Estate Sign Riders? Ways to Display Open House, Sold, and For Sale Messaging
In today’s world, there are all kinds of tips and tricks that real estate agents are spreading for potential clients and buyers to take notice of, and nothing makes it easier than real estate sign riders for physical properties. With online real estate listings, social media, digital marketing, and all other kinds of tactics, it seems like we move further and further away from our traditional methods of communication every day. The one tip and trick that you don’t hear about anymore is quite simple, and when done right, it can get your business that digital marketing would never have achieved for you.
This simple trick is just obtaining a well-designed real estate sign rider.
What Are Real Estate Sign Riders?
If you’re new to the real estate business, you may be unfamiliar with the term “real estate sign rider.” However, if you’ve seen a real estate sign before, it’s almost guaranteed that you’ve also come in contact with a yard sign rider. Simply put, it’s a small sign that goes underneath, on top of, or next to a real estate sign with the realtor’s name and contact information.
Sign riders exist so that when people pass a listed property, they know who to call if they’re interested in learning more or even making an offer. Sign riders can also add additional information about a property to a sign, like letting potential buyers know that there’s a pool or when there will be an open house.
You can get classic real estate signs (not riders) here.
When Should You Use a Realtor Sign Rider?
Understanding when to use a real estate sign rider depends on a few factors that vary from person to person. As a real estate agent, you should understand your market, your budget, and your opportunities before committing to an investment in real estate sign riders. There are a few pros and cons to real estate sign riders that may help you determine whether or not you want to utilize them. Check them out below.
Pros of Real Estate Sign Riders
One of the best parts about real estate sign riders is how easily you can customize them. You can choose different materials, fonts, colors, and language to match the feel of the property you are trying to sell. Many real estate agents have found success by using a creative catchphrase or joke on their real estate sign rider to make their sign more memorable to the everyday passerby.
Another significant part about real estate sign riders is how affordable they can be. While you might need a bigger budget to get fancy with your customization, nearly anyone at any level in real estate can afford basic sign riders.
The final pro about real estate sign riders is that they do a lot of the work for you in marketing a listing. People have to actively seek out online listings, flyers, and other forms of real estate marketing, but by attaching your name to a sign that’s already going to be there, anyone passing by can see it. If you want someone to contact you about this listing, why not have your name and information right there for them? It just seems like common sense.
Cons of Real Estate Sign Riders
Of course, as with anything in life, there are a few cons to using real estate sign riders. For example, a genuinely memorable sign rider will need a bit of customization. This could mean unique materials, which will boost the cost of the sign riders. Those who are just starting in real estate may have trouble getting the look they want at a price they can afford.
Real estate sign riders are also subject to weather and damage, often outdoors. If a listing is up for an extended time, you may need to purchase extra sign riders to replace them as they get worn out. This is an additional cost both in terms of money and time.
Finally, sign riders, unfortunately, can’t reach everyone. If you deal with many listings that don’t require real estate signs, like commercial properties or apartments, you may not have enough use for sign riders. If you reach most of your clients online, it may not be worth investing in sign riders. Make sure you understand your market and clients to make the wisest decision for you.
Recommended Real Estate Rider Signs - Sizes
- 6x24 (the most popular)
- 24 x 24 (keep in mind this is a relatively large square and not as visually appealing for most messaging)
- 30 x 24 (a well-proportioned size that is larger than the 6 x 24 and only significant for larger messages or more extensive branding purposes)
Types of Real Estate Sign Riders
You’ll want to choose a sign that communicates the right message through every element; this means choosing a design and materials that work for you. If you believe that creating sign riders can improve your real estate business, you can consider a few different things before ordering some. To better picture what you’re working with, check out the different types of sign riders
This is the most affordable material you will probably find for a sign rider. It’s not the most durable option, but it’s an excellent option for temporary sign riders because it’s affordable. Also, PVC signs last for a long time; they are made from polyvinyl chloride and can be recognized by their smooth surface, which is not as rough as other plastics.
Rigid plastic like PVC
is a great “middle of the road” option for sign riders. It is more durable than corrugated plastic and can withstand different weather and conditions. However, it can be subject to fading or damage if left out long enough. It is more affordable than the top-tier sign rider materials.
Aluminum sign riders are fantastic because they will last you for years. If you only sell a few properties and want to make a single investment in sign riders, consider using aluminum for signs
that will truly last.
Magnetic ones are great if the base is aluminum. Magnetic signs
are highly reusable and have a modern appeal over traditional plastic or laminated paper signs
. They can last a while but can also easily be stolen.
Yard Sign riders are an excellent way to keep potential clients informed about your business. While there are some pros and cons to using sign riders, they’re an old trick of the real estate business that has yet to go out of style. If you’re interested in purchasing sign riders, our experts at FoamCorePrint
can set you up with everything you need. Contact us today for more information on how to get started.
1. What are the benefits of using sign riders?
One of the benefits of sign riders for realtors is how quickly a sign rider can be swiftly included onto a primary sign. Including advertising information for a potential client is essential to a successful pitch. As the real estate market moves quickly, having the ability to change your messaging is a huge benefit.
2. What is an open house rider?
An open house sign rider is a paper that can be put on the front of an open house sign. The paper will have information about the property and its features and contact information for potential buyers to call if they are interested in buying it.
3. What is the purpose of a real estate sign rider?
As we mentioned previously, sign riders are generally utilized to display supplementary messages and designs that complement or enhance the main visual on a real estate frame or post. They’re perfect for putting on display at open houses, pending sales, and recently sold properties in the real estate industry.
4. What is a comprehensive rider?
Sign riders are a great way to advertise for real estate. They can promote properties and access people who may not have seen the property otherwise. This is an inexpensive advertising option that many businesses use because it effectively gets their message out there without being too expensive.
5. What are other types of real estate sign riders?
There are many different types of sign riders, including:
- Corrugated Plastic
- Rigid Plastic