Banners and signs are quite likely the oldest forms of advertising. From the days of agoras where Greeks sold their wares in markets to today’s modern neon-lit signs, banners are one of the most cost-effective methods of advertising. If you’re a business owner, banners are a great way to attract attention to your business. With paper and vinyl banners being the most common types, we’ll take you through the pros and cons of each of them. We also wrote an article talking about the differences between vinyl and fabric banners. Choosing the wrong type of banner can result in losing customers and wasting money. Here at Foam Core Print, we want to make sure our customers make educated decisions to really boost their business and save costs so read on to learn more.
Vinyl banners are usually chosen for their durability and flexibility. Constructed from polyester fabrics, these vinyl banners are heavier and can be used repeatedly for a variety of events. Essentially, vinyl banners represent a more permanent option for business owners and event organizers. When you first get your hands on a vinyl banner, you’d notice immediately that vinyl banners are substantially more hardy compared to their paper counterparts. Being weather-resistant and heavier, vinyl banners offer greater flexibility and can be used in a variety of situations. Being water and heatproof, vinyl banners can be hung outside for extended periods of time without sustaining damage. This makes them a great choice for outdoor use as their colors will not run and they can remain durable when exposed to the elements. Vinyl banners are commonly used as temporary storefronts or as all-weather promotional boards. While vinyl banners are more costly as compared to paper banners, they should be treated as an investment due to their long-lasting nature and can be reused multiple times and in a variety of different environments.
One of the most obvious drawbacks of using vinyl banners is the fact that they are more costly when compared to paper banners. This is because vinyl banners are specially treated to be weatherproof which raises their price. Because of this, vinyl banners are not a suitable short-term option due to their repeated-use nature and cost. Next, vinyl banners are also much heavier as compared to paper banners. This can make transportation difficult as you may end up breaking your back carrying stacks of vinyl banners. Also, just like paper banners, vinyl banners do not hold up very well to rough handling. Improper storage or drops can result in your banner becoming creased and crumpled. However, these creases can easily be fixed with some TLC. Given that vinyl banners are designed for continual re-use, they need to be carefully stored to prevent damage or warping. Ideally, vinyl banners need to be kept in a dark, cool, and dry location to protect them from damage. Thus, this can make storage a pain for some people. Finally, vinyl banners are not a permanent solution and need to be replaced after several months. While these banners are weather-treated, continual exposure to heat and moisture will cause their colors to run. This makes them look absolutely terrible which is why replacements are crucial. You can read more about them here.
Both paper and vinyl banners have their own benefits. Before making a choice of your own, you need to identify how these banners will be used. For short-term, one-off uses, paper banners will do fine. If you’re looking for something a bit more durable, the vinyl banner will serve you well. You can talk to us here if you have any questions.