What are Pole Pocket Banners and Are They For Your Business?
As you wander around the streets, you might notice the numerous banners that surround you. They can be banners about an event, advertising, or a marketing campaign, etc. These banners serve as a great way for marketers to transmit their message to potential customers. Or to simply condition and prime them for a sale in the near future. One of the sturdiest and most reliable types of banners is the pole banner. They are simple, reliable, and flexible. However, in order to set up this type of banner, there are things you have to consider first. In this article below, we will show you how to set up a perfect pole pocket banner, and what to keep in mind when you buy them.
What Are Pole Pocket Banners?
The biggest difference that sets pole pocket banners apart from others is, naturally, the pole pocket. These brilliant inventions are like aglets. You use them every day without even knowing their name. The pole pocket is the pocket through which the pole is slid through, allowing the banner to be positioned as you will. These pockets are wrapped around the back of the banner and are then heat-welded for the purpose of creating a 4" seam which attaches it to the banner. Pole pockets are most often used on lamp posts and scaffoldings to fasten banners to the posts. Pole pockets can be quite flexible. You can create a pole pocket in any position of the banner, from the top, bottom, left, right, to both top and bottom, left and right, or even all corners of the banner. This flexibility allows banner creators to have more degree of autonomy when it comes to where to hang the banner. However, precisely because of this unrestrained nature of pole pockets, making use of them requires certain calculations, or else the whole banner might slide up and down freely, or even ripped out in case of strong winds.
What Is The Perfect Pole Pocket Size?
The very first thing to consider is the size of your pockets. Ideally, the pocket should not be wrapped too tightly around the pole, as this could put extra pressure on the pole and increase its chance to break. The perfect size should have plenty of space for the pole to “breathe”, and if there is a V shape at the bottom of the pole pocket, then the pressure is just right, and you can proceed with other tasks. Calculating the pocket size for your banner will have a lot to do with the size of your banner. To simplify, you must first find the circumference of the pole. This is done by multiplying the diameter of the pole by 3.14. Then, divide this number by 2, and you should have the flat pocket size, which is the minimum size for the pole pocket. Since you do not want to let the pole be stressed and give way to cracks, you will have to multiply the flat pocket size by 1.5. This will allow for some room for the pole to breathe, thus increasing its endurance as a whole. If you hate math and would prefer to go for premade settings, there are presets that you can choose from. If your pole is about 40mm in diameter, your flat pocket size should be 100mm. For standard scaffolding pole, which should be about 50mm in diameter, opt for 125mm for flat pocket size. Finally, if the pole is about 60mm in diameter, you will need as much as 150mm for flat pocket size. However, size is not all that matters, as you will soon understand when we reach our next section.
Pole pockets and artwork
We have all seen badly designed banners whose texts are warped on the pole pocket. This is definitely something to avoid. When you design an artwork, make sure not to draw any important information, especially your logo or text, on the corner close to the pole pocket. This is to prevent any important information from being lost due to distortion. The weld line can also affect how your artwork looks. Even though it is transparent, its rough surface can make it hard for any text is written on it to be read. For these reasons, you should steer clear from not only the pole pocket but also the weld line underneath it as they might be a bit troublesome for your message. The typical size of a weld line is 30mm, so you will have to add that number to your finished flat pocket size, and steer clear of that no-go zone.
What to keep in mind when ordering
If you are unsure about making your own pole banners, why not order one? Here are a few things to consider when you order a banner though:
Give the banner creators your pole size: As outlined above, pole size matters a lot, so banner creators need to know the measurements before they get to work. By giving them the size beforehand, you could save up a lot of their, and your, time.
Adjust your artwork accordingly: You will not want your artwork to be warped and distorted on the banner, so ideally, resize and refit it to the recommended space on the banner.
Remember that these rules apply to both single-sided and double-sided banners: Since the most important problems arise from the size, whether the banners are single-sided or double-sided is often irrelevant. Just apply the same principles for both types.
Banners are a great way to draw attention to your business. Besides, they can be seen pretty much everywhere, from scaffoldings to lamp posts, making them the perfect budget but effective marketing tool. Remember, before you plunge in creating your own pole pocket banners, be sure to check out all the essentials to see if you are missing anything.