Search Engine Marketing Tips for the Holiday Season
It’s no secret that the months of November and December bring in more revenue than the other months in the year. Holiday shopping is a booming time for marketing, and it can be stressful to find ways to make your business stand out from the crowd. This holiday season, Foam Core Print wants to help you bring in as much revenue as possible to your online business by knowing the right ways to advertise. These search engine marketing tips will help you better understand how to market for the busy season and take a huge weight off of your holiday stress, knowing that you are doing everything that you can for your online business.
Focus on Keywords That Work
During the holiday season, every brand is executing their specific marketing strategy in order to bring in the most online shoppers. This means that you and your site must be able to wade through thousands of search results to come out on top. Everyone knows that the best way to end up at the top of search engine results pages is through SEO, or search engine optimization.
During the holidays, it’s important to tweak your SEO content to be geared specifically towards holiday shoppers. Your search engine marketing strategies have to shift to reflect the season. This means including keywords that have historically had a good return of interest for websites. Analyzing Google trends during past holiday seasons will help you get a good grasp of keywords that do and don’t work for holiday shoppers. Around the holiday season, consumers are more likely to search terms like “gift” and “present,” so it is key to include these in your SEO.
Use Landing Pages that Already Exist
This is the most competitive time of the year for retail businesses, and it is also the most profitable. However, it is crucial to ensure that your business ranks high in search engine results, preferably ranking in the first three results. If your store is having a Black Friday or Cyber Monday sale, then it would be wise for you to not build a new page for these sales. Instead, use an existing page, one that is preferably authoritative.
Keeping a Black Friday or Cyber Monday sale site up year-round and updating it when the time comes is beneficial in many different ways. Firstly, you don’t have to stress about building a whole new page just before the busiest time of the year. All you have to do is update an existing one. Also, your business will benefit from years of backlinks that were sent to the site. It is the ideal solution to make your way to the top of search engines during this competitive time of year.
Create Gift Guides
Most gift shoppers do not know what they want to purchase before they start their search. This is a great opportunity to guide consumers towards your products. Creating a gift guide is the key. Use your old content, as well as past gift buying trends, and current gift buying trend predictions to create specialized gift guides for the product that you are selling on your site. Many sites divide their gift guides into categories such as family member, age range, price range, type of gift—it all depends on what works best for you, your customers, and your products.
Once you have comprehensive gift guides created, you can take it even further by adding in a level of personalization. More and more websites are featuring live chat boxes on their pages, where consumers can speak with a customer service representative if they so choose. These features will aid the uncertain holiday shopper in deciding to make their gift purchases on your site.
Increase the Speed of Your Website
Even the best search engine marketing strategies in the world mean nothing if your website cannot handle the traffic. Even one singular second of lag on your website can cost you a lot of money. Today more than ever before, website speed matters. If your site isn’t fast enough to accommodate the traffic that it will be getting from the search engine marketing you’ve been doing, then it is all essentially worthless.
On Cyber Monday especially, online retailers are likely to be flooded with traffic. But it’s not enough to make sure that your website is in tip top shape—your mobile site has to be as well. Consumers are impatient, especially when they are scouring the internet for good deals during the holidays. If you can’t move them through your site fast enough, they will give up on you. That is why website speed might actually be the most important out of all of the listed search engine marketing tips.
The Bottom Line
The holidays can be at once the best and the worst time to be an online retailer. However, if you know how to effectively and strategically market your business, and have the website capacity to accomodate the volume of customers you’re expecting, then you should have no problem.